Hazel Baker MA, PG Dip DigM
If you are looking for an experienced Digital Consultant in London, look no further.
I am a Digital Adopter, having worked on several contracts across a number of industries, from financial services to government.
I am a confident, pro-active and persuasive individual and enjoy developing innovative ideas within strategies, problem solving and gaining knowledge through practical learning within a dynamic digitally focussed business.
A creative person with an analytical brain is no urban myth!
I have worked collaboratively and successfully in increasing visibility online for both national and international brands, heading up strategies and providing teams with the tools and knowledge to take ownership of projects.
Cross-cultural awareness is important to me as is providing a positive problem solving attitude in difficult and demanding situations. I have lead and directed online projects working with cross departments in multiple countries or several partner companies to achieve an industry-leading digital presence.
With flexible leadership skills, a clear and direct communication style supported by a “can do” attitude, my initiative and lateral thinking have proven valuable to clients and internal teams alike.
Cross Industry Experience
My cross industry experience spans across both public and private sectors working with some major brands including Estee Lauder, Cancer Research UK and Travelex both both B2B and B2C campaigns and BAU. I have over 10 years of Marketing experience, eight of which include digital either wholly or partially, three of those within Senior Management positions.
Email marketing was my introduction to the digital world. Being a stickler for detail, I enjoyed proving the worth of my work through testing subject lines, testing emotive vs factual copy and images and the holy grail of data management.
A real passion for digital
I have a deep passion for digital and emerging technologies with best practice at the heart of my work. Over the years I have successfully lead, developed and implemented digital strategies across organisations having built effective relationships with external stakeholders and internal colleagues to develop their digital capacity.
My passion for digital continued to grow to encompass the growing digital world including web experience & development, digital marketing including PPC, SEO & Content Management, Social Search, Social Media (Blogs, Twitter, Facebook, LinkedIn, Trip Advisor) Email, Affiliates and Mobile).
I have significant experience in developing and delivering digital strategy development and implementation in a number of organisations utilising a range of digital media. This includes corporate, consumer, and campaign websites, social media and e-mail delivering approved and engaging content using infographics, animation, video, mobile apps, audio and copy to support social search and optimal overall customer journey.
Strategy & Senior Management Experience:
Acquisition, Retention, & Reactivation
Brand Awareness & Ecommerce
ATL, Digital & Integrated
Proactive People Management
Project Management
Budget Management - department and project
Methodolgies:
DiSC® Profile
Belbin
Herzberg Motivational Theory
Goleman - Emotional Intelligence (EQ)
Forming – Storming – Norming – Performing model
Agile
Waterfall
Tactics:
Email - Testing, Data Management &eCRM
Search - Social, Organic & Paid
Website - Content, GA, Design & Development & Accessibility
Mobile - Responsive Design, Mobile Site & Apps (Android and iOS)
Social - Content, Online PR, Sentiment Metrics
Online Advertising - Display, PPC, Facebook and Promoted Tweets
Viral Campaigns - Social, Video and Animation
Testing - UAT, A/B Split & MVT
